Jun 2020 – Aug 2021

Superbloom

Building a holistic platform for women’s mental health through community and professional support

 

Deliverables

High fidelity mobile-first designs

 

What is Superbloom?

Superbloom is an online therapy platform for women seeking mental health support.

I have worked with Superbloom for over a year, watching their product offerings pivot and grow. They’ve moved from only having forums for women dealing with chronic illnesses, to a multi-faceted platform focused on women’s mental health specifically.

I’ve led the UI/UX design for Superbloom along the way, working with their founders to define strategy, direction, and execution.

Superbloom’s therapy landing page split into multiple screens

How Superbloom Works

Problem

Women are 2x as likely as men to experience depression but traditional therapy is expensive and inaccessible without insurance. This affects low income and minority groups disproportionately.

Additionally, mental health issues are often stigmatized and difficult to talk about, making people feel lonely on their journey through healing.

 

A Three-Pronged Approach

Superbloom’s solution focuses on providing mental health support through three aspects:

  1. High quality care through one on one therapy sessions with a licensed professional

  2. Sense of community through therapist-led events/workshops and crowdsourced forums

  3. Tools (e.g. journals) to supplement therapy and give users options for a self-led journey

Superbloom’s approach to providing mental health resources to women

Individual Therapy

Users are able to choose between three therapy plans, dictated by how many sessions per month they’d like to participate in. For an MVP, we’ve kept the therapy platform very simple. Features include choosing a therapist, scheduling appointments, accessing appointments, and managing subscriptions.

 

For future releases, we’ve also designed features/tools that users can utilize while they go through therapy. These tools are meant to supplement their therapy sessions, and potentially help their therapists better understand and support their clients.

Community Forums

Forums are offered as a free service to users who sign up with an account on Superbloom. Women can use the forums to crowdsource information, answer questions for others, and find comfort in shared experiences.

Therapist-led workshops

Finally, Superbloom offers therapist-led workshops and events for users who want a more interactive community experience. These workshops are available to all subscribers for free.

Conclusion

While there are plenty of online platforms that offer therapy services, Superbloom focuses on providing accessible and affordable solutions for women. Their efforts work to combat gender bias in the medical industry, and destigmatize mental health issues by encouraging women to talk about their experiences with others.

The work they do hits home for me, and I’m grateful for the opportunity to work on a project I feel so passionately about.